GOOGLE ADS MANAGEMENT FOR THERAPISTS
Get More Therapy Clients
with Google Ads That Actually Work
Specialist Google Ads management built exclusively for therapists, counsellors and psychologists — ethical, targeted, and focused on filling your practice with the right clients.
✓ Over £10 million in ad spend managed ✓ Specialist in therapy & mental health ✓ Ethical campaigns — no retargeting ✓ UK-wide & international clients ✓ Masters in Psychology
Your Expertise Deserves to Be Found
You’ve trained for years to help people through some of the most difficult moments of their lives. But if your therapy practice isn’t showing up when people search for help, those clients are finding someone else — often a less qualified therapist who simply spent more on their marketing.
Google Ads gives you immediate visibility at the exact moment someone searches for the help you provide. Done well, it’s the fastest and most controllable route to a full caseload. Done poorly, it burns through budget with little to show for it.
That’s where I come in. With a Masters in Psychology and over a decade of digital marketing experience — including managing more than £10 million in Google Ads spend — I understand both your world and how to make Google work for it.
Why Google Ads for Your Therapy Practice?
SEO is important and worth investing in — but it takes months to build momentum. Google Ads puts you in front of people searching for therapy today. Here’s why it works particularly well for therapists:
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Immediate Visibility
Your practice appears at the top of Google the same day your campaign goes live — no waiting months for organic rankings to build.
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Reach the Right Clients
Target people searching for your exact speciality — CBT, couples counselling, trauma therapy, EMDR — in your geographic area or online, UK-wide.
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Local or Online
Whether you see clients in person in one city, offer sessions across the UK online, or both — campaigns are built to match exactly how you work.
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Measurable ROI
Every click, call and enquiry is tracked. You’ll know exactly what you’re spending and what you’re getting back — no guesswork.
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Full Control
Unlike directories or referral platforms, you own your campaign. Pause it, scale it, or shift your focus — on your terms, not a platform’s algorithm.
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Therapy-Specific Expertise
I understand the language, ethics, and sensitivities of your profession in a way a generalist agency simply won’t — and that makes a real difference to campaign quality.
Who I Work With
I work with therapists, counsellors and psychologists across the UK and internationally — whether you’re just starting out or looking to grow an established practice.
Private Therapists
Building or growing a self-funded practice
Counsellors
Any modality — CBT, person-centred, integrative
Psychologists
Clinical, counselling, or health psychologists
Online Practices
Therapists offering sessions across the UK or globally
Group Practices
Small clinics or group therapy centres
Specialist Services
EMDR, trauma, couples, LGBTQ+, eating disorders
What’s Included in My Google Ads Service
I offer a fully managed service — from building your campaign from the ground up through to ongoing day-to-day management and optimisation. Here’s what that includes:
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Initial strategy & discovery session
We start with a thorough discussion of your practice, your ideal clients, your specialisms, and your goals — so the campaign is built around your real-world needs.
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Keyword research & competitor analysis
In-depth research into the exact terms your ideal clients are searching for — and the ones your competitors are targeting.
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Full campaign build
Ad copy, ad groups, keyword targeting, negative keyword lists, bid strategy, location targeting, and ad extensions — all set up correctly from day one.
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Conversion tracking setup
So you know exactly how many enquiries and calls your ads are generating — and what each one costs.
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Ongoing management & optimisation
Regular bid adjustments, search term reviews, negative keyword additions, A/B testing of ad copy, and performance monitoring.
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Monthly performance reports
Clear, plain-English reporting on what’s working, what’s been improved, and what to expect next month.
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Landing page recommendations
Your ads are only half the story. I’ll advise on how your website pages can be optimised to convert clicks into enquiries.
An Ethical Approach to Marketing Your Practice
Marketing for therapists is not the same as marketing for other businesses — and it shouldn’t be treated as such. The people searching for your services are often in distress, and how you reach them matters.
What I won’t do
I don’t use remarketing or retargeting for therapy clients. Showing ads to someone because they previously visited a therapy or mental health page — following them around the internet — is, in my view, an exploitation of vulnerability. I won’t run campaigns that do this.
I won’t write ad copy that sensationalises mental health struggles or uses manipulative language to drive clicks. Every campaign is written with sensitivity and professional integrity.
My background in psychology means I genuinely understand the therapeutic relationship and the standards your profession holds itself to. That informs everything I do.
How It Works
Getting started is straightforward. Most campaigns are live within two weeks of our initial conversation.
1
Free 20-Minute Chat
We start with a no-obligation call to discuss your practice, your current situation, and what you’re hoping to achieve. If Google Ads is the right fit, we move forward. If it isn’t, I’ll tell you honestly.
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Audit & Proposal
If you have existing campaigns, I’ll carry out a full audit and show you exactly what’s working and what isn’t. For new campaigns, I’ll produce a clear proposal covering strategy, budget recommendations, and expected outcomes.
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Campaign Build
I build your campaigns from scratch — keyword research, ad copy, targeting settings, negative keywords, conversion tracking. Everything configured correctly before a single penny is spent.
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Launch & Optimise
Your campaign goes live. I monitor performance closely in the first weeks, making rapid adjustments as real data comes in. This early optimisation phase is crucial to establishing efficient performance.
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Ongoing Management & Reporting
Monthly reporting, regular optimisation, and a responsive service whenever you have questions. Your campaign evolves as your practice does.
Pricing
I offer two pricing structures depending on the scale of your campaigns and what works best for your practice. All engagements begin with a free 20-minute conversation — there’s no commitment until you’re comfortable to proceed.
Fixed Monthly Fee
A set monthly management fee regardless of your ad spend level. Ideal for practices with a defined budget who want predictable costs and clear value.
Includes full campaign management, monthly reporting, and ongoing optimisation.
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Hourly Rate
A management fee based on the number of hours I work on your account. Typically this is slightly frpont loaded as I spend more time building out the account and the first few months means more optimisation is needed.
There is no “tie” in contract involved, all I require is 30 days notice to pause all work. So, if you’re going on holiday, have a full client list – no problem, we switch it off until you’re ready to turn it back on again.
Note: Google Ads budget (what you pay Google directly for clicks) is separate from the management fee and is controlled entirely by you. I’ll recommend a starting budget based on your goals and location, but there’s no minimum enforced.
Frequently Asked Questions
How much should a therapist spend on Google Ads?
It varies by location and speciality, but most private therapists see meaningful results starting from around £300–£500 per month in ad spend. In more competitive cities like London, a higher budget is needed. I’ll give you a realistic recommendation based on your specific situation before you commit to anything.
How quickly will I see results?
Unlike SEO, Google Ads can generate enquiries from day one. Most clients see their first contact form submissions or calls within the first week of launch. Campaigns typically become significantly more efficient after the first 4–6 weeks as optimisation data builds up.
Do I need a good website for Google Ads to work?
Yes — and this is something many therapists overlook. Your ads drive people to your website, so if the website doesn’t convert visitors into enquiries, the ads won’t deliver results regardless of how well they’re set up. I’ll review your website as part of the onboarding process and advise on any key improvements needed.
Can you manage campaigns for online therapy practices?
Absolutely. I work with therapists offering both in-person and online sessions, and have extensive experience running UK-wide and international campaigns for therapists who work via video call.
I’ve tried Google Ads before and it didn’t work. What would be different?
In most cases, failed Google Ads campaigns for therapists come down to three things: using Google’s “Smart” campaigns (which give Google too much control), poor keyword targeting (showing ads to people looking for physical therapy or massage), or sending clicks to a page that doesn’t convert. I’ll audit what went wrong and show you exactly how a properly built campaign differs.
Do you work with therapists outside the UK?
Yes. I work with therapists and counsellors internationally, particularly those offering online sessions to English-speaking clients. Get in touch to discuss your location and I’ll let you know how I can help.
What’s the minimum contract length?
I ask for an initial three-month commitment — this is the minimum time needed to properly set up, test, and optimise a campaign before making a fair assessment of results. After that, we move to a rolling monthly arrangement with one month’s notice on either side.
Ready to Fill Your Practice?
Start with a free, no-obligation 20-minute chat. We’ll talk through your practice, your goals, and whether Google Ads is the right fit for you right now.