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Is Your Google Ads Budget Being Wasted?
A free, expert Google Ads audit for therapists, counsellors and psychologists — including a live call and written report with clear, actionable recommendations that are yours to keep regardless of what you decide next.
✓ Completely free ✓ Live call included ✓ Written report delivered ✓ £10M+ in ad spend experience ✓ No obligation afterwards
Most Therapy Google Ads Campaigns Are Losing Money Quietly
Google Ads for therapists can be extraordinarily effective — or an expensive drain with little to show for it. The difference usually isn’t the budget. It’s the setup.
The most common scenario I encounter is a therapist who set up their own campaigns using Google’s “Smart” campaigns, spent a few hundred pounds, got almost no enquiries, and concluded that Google Ads simply doesn’t work for therapy. It does work — but Smart campaigns hand control to Google’s algorithm in a way that consistently underperforms for niche, localised services like private therapy practices.
Alternatively, therapists who have had campaigns built by a generalist agency often find that ads are showing for entirely the wrong searches — “physical therapy”, “massage therapy”, “occupational therapy” — burning through budget on clicks that will never convert.
The audit exists to find exactly these problems — and to tell you honestly whether your current campaigns are worth rescuing or better rebuilt from scratch.
Common problems found in therapy Google Ads accounts
✗ Using “Smart” campaigns — Google controls everything
✗ No negative keyword list — ads showing for wrong searches
✗ Sending clicks to the homepage, not a dedicated landing page
✗ No conversion tracking — no idea what’s actually working
✗ Geographic targeting too broad or incorrectly set
✗ Ad copy that doesn’t reflect the therapy audience
✗ No ad extensions reducing click-through rate
✗ Overbidding on broad keywords, underbidding on specific ones
What the Audit Covers
With over £10 million in Google Ads spend managed across hundreds of campaigns, I know exactly where therapy campaigns go wrong — and what good looks like. Here’s what I review:
🎯
Campaign Structure
How your campaigns and ad groups are organised, whether your bidding strategy is appropriate, and whether the overall structure is set up to give you control or hand it to Google’s algorithm.
🔑
Keywords & Negatives
Which keywords you’re targeting, what your ads are actually showing for (search terms report), and critically — what’s on your negative keyword list to prevent wasted spend.
✍️
Ad Copy
Whether your ad copy speaks to the right audience, uses appropriate language for a therapy context, and is structured to maximise click-through rate from the right people.
📍
Targeting & Location
Whether your geographic targeting correctly matches how you work — in-person in a specific location, online across the UK, or a combination — and whether any budget is being wasted outside your target area.
📊
Conversion Tracking
Whether you’re actually tracking enquiries, calls and contact form submissions — and whether the data you’re using to make decisions about your campaigns is accurate and complete.
🌐
Landing Page Quality
Where your ads are sending clicks — and whether those pages are optimised to convert visitors into enquiries. A great campaign sending traffic to a poor landing page will never deliver results.
What You Get
PART ONE
Live Review Call
A live video call where I take you through the audit findings — explaining exactly what’s working, what isn’t, and what I’d prioritise fixing or changing first. You can ask questions and challenge my thinking throughout.
I’ll also give you an honest assessment of whether your current campaigns are worth rescuing and optimising, or whether a fresh build would deliver better results for the same budget.
PART TWO
Written Report
A concise written report with prioritised, actionable recommendations covering every area of the audit — yours to keep and act on whether you go on to work with me or not.
Specific enough that you could hand it to any competent Google Ads manager and they’d know exactly what needs doing.
Honest findings — even if they’re not what you hoped to hear
Sometimes a Google Ads audit reveals that the campaigns are actually set up reasonably well, and the real problem is the website they’re sending traffic to. Sometimes it reveals significant wasted spend that can be recovered quickly. Either way, I’ll tell you exactly what I find — the report is yours to keep and act on regardless of what you decide to do next.
How It Works
1
Request your audit
Fill in the contact form, let me know you’d like a Google Ads audit, and share read-only access to your Google Ads account. I’ll confirm receipt and arrange a time for the review call.
2
I audit your account
A thorough review of your campaign structure, keywords, ad copy, targeting, conversion tracking, and landing pages. This takes a few days to do properly.
3
Live review call
We meet on a video call and I walk you through the findings — what’s working, what’s wasting budget, and what I’d prioritise changing first.
4
Written report delivered
Your written report lands in your inbox shortly after the call. The whole process from request to report is typically around two weeks.
Who This Is For
→ You’re currently running Google Ads and not sure they’re working as well as they should
→ You’ve tried Google Ads before and gave up — you want to know what went wrong
→ An agency or freelancer built your campaigns and you want an independent second opinion
→ You’re spending budget but not seeing enquiries come through
→ You’re thinking about starting Google Ads and want expert advice before you spend anything
→ You want to understand Google Ads better before handing management to someone else
Request Your Free Google Ads Audit
It’s free, it’s thorough, and the written report is yours to keep. Get in touch via the contact form and let me know you’d like an ads audit — I’ll take it from there.
Turnaround from request to written report is typically around two weeks.