Marketing for Therapists, Counsellors & Psychologists
We’re focused on digital marketing for Therapists, Counsellors and Psychologists. We specialise in building beautiful highly-converting therapist’s websites and cutting edge marketing strategies.
Therapist's Website Design
We design the best online therapy websites – built to be beautiful, effective, and designed specifically for Therapists.
Marketing Strategies For Therapists
We’re experts in marketing strategies specific to therapists, from Google Ads, Facebook, to Search Engine Optimisation.
Consultation
We offer hourly training and consultation on how to get the best out of your current website & digital marketing.
Hello! I’m Chris
Psychologist, Digital Marketer, Yoga Teacher, and an advocate of positive psychology and mindfulness.
With a Masters in Psychology majoring in Counselling and Therapy, I understand that marketing for therapists is unique. You can’t copy and paste the strategies that you would use for other businesses.
I have a strong focus on values and ethics when it comes to marketing strategies for Therapists, Counsellors, and Psychologists.
If you already have a website you might want to run it through a health check you find out details here.
Digital Marketing Strategies for Therapists
Changing lives and marketing yourself require entirely different skills. You know how to help a client get through the worst day of their life. But building a website? Figuring out Google Ads, Servers, Hosting and SEO?
That’s where I come in. I have years of experience in digital marketing, as well as a Masters in Psychology. I’m in a unique position to grasp what you do, as well as build a marketing strategy that delivers.
I’ll deliver a website and marketing strategy for you, which allows you to focus on what you do best. Freeing up your time so you can help and work with more clients, helping more people live a fulfilling and happier life.
Building The Best Online Therapy Sites
It’s a given that your website should be beautiful, professional, mobile-friendly, and fast. But the most important thing that your website should do is get clients to book their first session with you.
Your potential client is looking for help with issues they are facing. Your website’s role is to get them to book their first session, as that is where they’ll get the help they need.
In digital marketing speak, we call this conversion optimisation. It is the process of designing a website that maximises the chances of someone booking an appointment, and it’s what we do best.
Search Engine Marketing For Therapists
You have an awesome website, designed for conversion optimisation. That’s great, but it’s only the first stage. You still need clients to find you. For a website, that means being found on Google.
There are two ways to do this and in most cases, it will mean a combination of the two. The first is via organic search by an approach called Search Engine Optimisation. The second is via paid search using Google Ads.
When using Search Engine Marketing, you must reach the right clients that fit your services. You need to think about the groups that are aligned with your services. Do you specialise in Children? Couples? LGBTQ+? What type of therapy do you use? Is it CBT, PCT, Psychoanalytical, or Solution-Focused? Is it for particular issues such as PTSD, Depression, Anxiety, Relationships, etc.?
Defining these three different categories allows you to build your Search Engine Marketing strategy so that you attract the clients that are the best fit for the services you offer. This benefits both you and the client.
Search Engine Optimisation
Google scans/indexes your website regularly. From this, it understands what your website is about and then ranks you according to search terms that it thinks you’re relevant for.
There are over 200 different factors that Google takes into account when ranking your website. The most important factors are related to the URL, inbound links, meta tags, the intent of a keyword, how your content is structured, how fast your page loads, and numerous technical SEO specifications that vary in importance based on the topic.
When we build websites we take all these factors into account, delivering not only beautiful conversion optimised sites, but also ones that get ranked on Google.
There may be some quick wins on your website, but typically it takes time to get the results from SEO.
Google Ads
The great thing about Search Engine Optimisation is that you can get to the first page of Google without having to pay Google for it. However, it does take time & significant work to get there.
Another option is to use Google Ads. For Therapists websites, this primarily means using Google Search Ads. This works by targeting certain keywords i.e., “couples therapy”, and then bidding on that. Each time a person clicks on that ad, you pay Google a price. Hence why Google Ads are also called Pay Per Click (PPC). There are a few different strategies beyond PPC which we also use, but let’s keep it simple for now.
Google Ads might seem easy, but it’s actually quite a complex process to get right. For example, you don’t want your ads to show for “Physical Therapist” or “Massage Therapists” as that would waste your money.
I have years of experience in getting the best out of Google. Having managed over £10 million in advertising spend, I know how to target and spend your budget the best way to get a return on your investment.
You can find out more here.
My Approach
My approach, like any good therapist, is to listen. I need to understand what you want to achieve and the therapeutic services that you provide. I’m also going to be asking you a lot of questions to gain insight into your practice and the clients you work with.
I’ll employ the latest technology in Website design & development, and use all my years of Google Ads experience to make sure you get the highest possible Return On Investment. Both of these will deliver clear measurable financial benefits to you and your business. This will allow you to focus on what you do best: working with your new and existing clients to deliver life-changing therapy.
I will only engage in marketing practices that are ethical and ensure client confidentiality. For example, I don’t believe that remarketing/retargeting of website visitors is appropriate for Therapists, Counsellors, or Psychologists. I will only engage in SEO and Google Ads that don’t exploit a client’s situation, and will only run campaigns that work within ethical boundaries.
Website Design
Conversion Rate
What is Conversion Rate? This is the % of people that visit your site and take an action that you want, such as booking an appointment or sending you an email.
The primary purpose of your website is to deliver new clients to your therapy practice. We build websites with this in mind, from the flow of information, the call to action (CTA), how we design contact forms, and the entire structure of the website design. We use the latest research and technology to optimise your site.
WordPress
WordPress is the world leader in website design and development. 35% of all websites are built using WordPress. 60% of all sites that use Content Management Systems, i.e. websites that are simple and easy to update and create new content, use WordPress.
It’s the leader in its class. Once built, a WordPress website allows the site owner to change and create their own content. This training comes as standard in all our website packages.
Divi Theme
Described as “the most popular WordPress Theme” and the “ultimate WordPress page builder” in the world. The numbers don’t lie, with over 2.1 M websites (and counting) in the world using this premium WordPress theme.
It normally costs $89 a year to maintain your license and get all the latest updates, but with us, this comes included with all our packages and is FREE for life.
Google Ads
You may also be limited to a physical location, and you don’t want your ads to show for people in Manchester when your therapy practice is in London. Or you might specialise in online therapy and want a wider geographical targeting. With Google Ads, it is possible to limit your geographical targeting or use keywords so that you only show up to people in a specific area.
It’s also going to be much more efficient if you target people that are looking for your specialities. If you specialise in relationship counselling, then the people you want to attract should be looking for that service. This is beneficial for you and also for them, as they will find the most appropriate therapist for their needs.
We often come across therapists that have set up their own ads, using Google’s “smart” campaigns. The problem is that these so-called smart campaigns are in effect not very smart! For a relatively small monthly management fee we can manage or build your Google Ads campaigns that are super efficient. That management fee will be paid for many times over by delivering you not only more clients, but clients that are right for you and your practice.
Getting Started is Easy
Free 20 Min Chat
I offer a free 20 min chat, so we can connect and discuss your current website and marketing strategies.
Audit & Analysis
I’ll provide an in-depth analysis of your current website and paid marketing strategies, producing clear and actionable insights.
Know What You Want?
If you already know what you want, then send me a message and we can get started straight away.